Brewery and Yoga Blog

Creating an Inviting & Memorable Taproom Experience for Women | Taproom Yoga

[fa icon="calendar'] Jan 4, 2017 12:01:56 PM / by Giovanni Tropeano posted in Events

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Men love beer. Women love beer. Everyone loves beer. But more frequently than not, the majority of a taproom’s customers seem to be men. Why is that? 

While we don’t profess to know exactly, we think it has something to do with how taprooms market themselves to women (or perhaps there’s a lack of this which could be the problem too!) There’s an opportunity for many taprooms to improve how they connect with their female customers. Inviting women to reimagine the way that they can gather together with friends & family to celebrate and enjoy life’s pleasures with a beer in hand is just the thing to get more women in the door.

Spark more interest from your existing or prospective female customers!  Below are some ways breweries are creating an inviting and memorable taproom experience for women:

 

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4 Tips to Designing a Taproom Space | Taproom Yoga

[fa icon="calendar'] Dec 12, 2016 8:46:28 PM / by Giovanni Tropeano posted in Retail

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You’ve got a great beer that will bring in customers. Equally important though is designing a taproom space that creates the right vibe for your customers to keep them happy, comfortable and coming back for more.

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What is Yoga At Breweries all About | Taproom Yoga

[fa icon="calendar'] Oct 18, 2016 4:54:03 PM / by Giovanni Tropeano posted in Events

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Just like any physical routine, getting on the yoga mat takes motivation and dedication, but it gets a little easier when a fresh cold beer is the carrot that dangles at the end of the practice. Much like running a road race and then having a beer, chasing a yoga practice with a beer is a bit of an oxymoron (think detox then retox). But I've been teaching yoga at breweries for a year now...and it’s awesome!

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How to Improve Taproom Revenue | Taproom Yoga

[fa icon="calendar'] Oct 4, 2016 10:09:31 PM / by Giovanni Tropeano posted in Business and Strategy

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Keep growing the business. Thats the name of the game.   As a brewery owner or manager, you are probably discussing how to grow taproom sales  weekly or monthly with your team.  Let’s hope the owner(s) set a realistic revenue growth goal for a certain period of time, built a plan around it and shared it with you.  Hopefully revenue targets are precise and the plan created to get there and provided detailed actionable set of executable steps.  But if you haven’t been given a plan, where should you start?  The basics are a good place to begin and you may want to utilize some these ideas to improve brewery revenue. 
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Unique Ways to Greet Your Brewery Customers As They Enter | Taproom Yoga

[fa icon="calendar'] Oct 3, 2016 4:19:28 PM / by Giovanni Tropeano

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6 Unique Ways to Greet Your Brewery Customers

 
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Plan a Halloween Party at a Brewery | Taproom Yoga

[fa icon="calendar'] Oct 3, 2016 10:06:27 AM / by Giovanni Tropeano posted in Events

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Adults and children alike enjoy Halloween.  It’s a time of year to celebrate imagination, creativity…and beer.  (But when is a bad time to celebrate good beer?)  House and work parties are overrated.  House parties get hot, and crowded and the chances of them having decent beer are pretty low.  Work parties force us to have a PC costume and the chances of them offering really good beer is slim to none…unless…you work at a brewery.   So why not throw a halloween party at your brewery for your customers?  
But with less than 30 days from the spookiest day of the year, now is the time to plan a halloween party at a brewery!  Jump on it.  People are already making their plans!  So where do we start?
 
Your website - post it on the homepage asap.
Fliers - make them and hang them around the brewery.  You may also want to hang a few at local halloween costume shops spread the word!!
Social media - speaking of spread the word, get the event up on Facebook , Twitter, and Instagram.  
Have the bartenders talk about to it everyone that comes in between now and then. 
 
Make the party a success: 
 
- Definitely have a contest for best costume.  This will encourage creativity 
- If you have one ready around that date, use the party to debut a new beer or release a seasonal beer.
- Give a discount on growlers on cans for attendees only (free growlers with a new fill, for example)
- Hold a beer pong tournament that night.  Who can say no to dressing up like the plant from Little Shop of Horrors and playing beer pong with friends or, even better, strangers.  
- Invite a musician or DJ to play that night
- Invite a food truck to park outside the entrance to the taproom
- Make it an animal friendly night.  Offer free dogwood and dog toys for anyone who brings in their best friend 
- Encourage bartenders to dress up that night as well
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What are Good Taproom Games for a Brewery | Taproom Yoga

[fa icon="calendar'] Sep 28, 2016 1:27:26 PM / by Giovanni Tropeano posted in Business and Strategy

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Keeping folks around to drink more beer is pretty much the name of the game.  But we also want to give them a great experience while they are there so they’ll come back and promote the brand.  Games are a good way to keep groups of 2 or more people sticking around the brewery.  Sure they might make good conversation, but patrons love to have fun too!  So what are some good games that
you can offer.  The list is broken out into two parts depending on the size of the taproom; the smaller the taproom, the more limits you have on space to offer certain types of games.  Your budget also comes into consideration here.  So if you are wondering, "What are good taproom games for a brewery?", here is a short list for you.

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21 of the Best Swag to Offer in a Taproom Retail Area

[fa icon="calendar'] Sep 22, 2016 9:05:31 AM / by Giovanni Tropeano posted in Retail, SWAG

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Taproom SWAG Options

As the craft beer phenomenon takes off, there are more and more opportunities other than beer to increase revenue for the brewery.  Retails areas are becoming a staple revenue generator for breweries and can take up some valuable real estate.  As the popularity of your beer improves, the need to arm your followers with a badge of honor is most important.  Enter: SWAG. 
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