You’ve got a great beer that will bring in customers. Equally important though is designing a taproom space that creates the right vibe for your customers to keep them happy, comfortable and coming back for more.
Most commonly, taprooms offer traditionally a designed ambiance that includes multiple TVs to stream events or games, some background music and some cool art. But, how do you make a space comfortable, fun, memorable and most importantly reflective of your unique brand?
Here are a few tips to get you started thinking about how to design or enhance your taproom space:
Glassware & Accessories:
Nothing shows your personality more as a brewery/taproom than your glassware. Perhaps you already have a personalized glass for your brews. If so, you’re off to a great start. Customers love the thoughtfulness and creativity that go into the design of a glass that they are drinking from. It’s a conversation starter and can even be a great alternative source of revenue for your taproom as well.
Accessorizing with other personality filled accompaniments will show your uniqueness and spark fun conversation as well. For a rustic feel, get creative with how you serve up a flight on a piece of reclaimed wood. For a vintage feel, incorporate vintage artwork into your coaster designs. If you serve nuts or other snacks, using cool mismatched plates is a fun way to introduce a little quirkiness into your décor. Have fun with accessories- let them reflect your taproom’s personality and your customers will have fun with them too!
Great lighting can transform a taproom from a light and airy open space to an intimate and ulta-private setting. When thinking about the best lighting for your taproom, consider the natural light your space gets and supplement from there. Do you have a lot of windows? Perhaps an outside area? Bring that light inside to create a light and airy feeling during the day. At night, if you’re looking to channel that retro speakeasy feel and keep it darker- smaller lights or even LED candles on individuals tables create a cool vibe. Larger light fixtures can draw attention to areas where you want to draw customer’s eyes- such as the bar. You can do wonders with under mount lighting or backlighting the pouring/bar area. Ensure you choose fixtures and options that allow you to showcase your own personal taproom style.
Visitor Signature & Message Center:
Most customers who have had a great experience would enjoy sharing about it with others. Create a dedicated space in your taproom where customers are invited to sign their names or leave a little piece of themselves in the form of advice, a quote or their favorite beer. This will become a showcase piece for your taproom over time (think vintage graffiti at the Eiffel Tower) and will prompti story telling and conversation among your customers. They will love coming back time and again and finding their first signature!
Bringing the Outdoors In:
There’s nothing that screams pour me another like a good old fashioned beer garden! If you have an outdoor space that you can use to invite customers into with seating, you’re in luck! Some tables with umbrellas and some comfy seating will entice customers to stay and enjoy on those beautiful days.
If you don’t offer outdoor seating or it’s off season for outdoor entertaining, bring your favorite elements of the outside in. Set up a section of your brewery to mimic an outdoor space. Bring in a few Adirondack chairs or picnic tables, decorate your space with some cool plants - think potted evergreen trees for the Winter and lots of fresh potted flowers for the spring and summer, and hang some outdoor inspired artwork to bring the outdoors in.
We hope these tips inspire some creative ideas for your brewery. We’d love to hear from you if you have any other suggestions! Please share this if you found it helpful.